Partner Day - July 9–10, 2026, Frankfurt

Thank you very much for participating in Partner Day 2026.

Thank you very much for participating in Partner Day 2026!

We would like to extend our heartfelt thanks to all participants for two inspiring days at Lufthansa Seeheim.

Together with our partners and Broadcom, we discussed current developments, shared experiences, and looked ahead to the future of our collaboration.

Among other things, the focus was on:

Strategic Insights from Broadcom and MAXXYS
Automation & Automic
Automic SaaS and MAXXLab
AI in the Automation Environment
NetOps
VMware Cloud Foundation (VCF)
Partner Innovation Challenge – Joint Development of New Ideas and Solutions

In addition to the technical sessions, personal interaction was a particularly important part of the Partner Day. The conversations that took place between presentations, during dinner, and in the workshops demonstrated once again just how valuable our partner network is.

A particular highlight was our Partner Innovation Challenge, during which participants worked in groups to develop and present new ideas and joint initiatives for Automic, NetOps, and VCF.

Where: Lufthansa Seeheim

When: July 9–10, 2026

Partner Innovation Challenge

A special highlight of Partner Day was our Partner Innovation Challenge. Instead of a traditional presentation, the focus here was on the collaborative development of new ideas.

The participants were divided into three groups – Automic, NetOps, and VCF – and were tasked with developing a new initiative within 20 minutes that Broadcom should invest in. Whether it was a service, workshop, assessment, or joint customer offering—there were no limits to their creativity.

Afterwards, each group presented its idea in a five-minute pitch to all participants. The session concluded with a group vote and a feedback session, during which the most compelling idea was selected and the concepts were discussed together.

The challenge sparked a lively exchange of ideas, offered new perspectives, and generated many exciting ideas for future collaboration within the Broadcom partner network.

Innovation Take Away
Download the summary of our Partner Innovation Challenge and discover the ideas our partners developed together.